2 THE PACKAGING SECTOR IS UNDERGOING A TRANSFORMATION! Today’s consumers are fully aware of the impact of packaging on the environment and are more inclined to support brands engaged in sustainable practices. Eco-responsible packaging is thus becoming a strategic asset, reinforcing the brand’s reputation and retaining customers sensitive to growing environmental issues. Companies must adopt sustainable practices to keep up with this evolution. In addition to the new consumer demands, European directives are setting ambitious targets first for 2025, and then for 2030, for all companies in the European Union. They stipulate that at least 65% of packaging waste must be recycled by 2025 and 70% by 2030. The overuse of non-recyclable plastics, excessive waste, and the high carbon footprint of traditional packaging methods are all issues that companies must find solutions for, and fast! Influenced by both consumer demands and regulatory targets, the demand for sustainable packaging solutions is becoming increasingly pressing for all companies. But where to start? What is sustainable packaging? What are the solutions for sustainable packaging? How to approach and succeed in this transition? There are many questions, and the answers are sometimes unclear and difficult for companies to access. Is this your case too? Then you’ve come to the right place! Our experts have designed this guide to support you in your transition towards more sustainable packaging choices, regardless of your business sector. They explore the different aspects of sustainable packaging, from innovative materials to best practices and current regulations. Discover how to turn your packaging into a sustainable asset. Have a good reading! The Manutan Team
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